AIB Marketing Financial Services
Course Code: 7740
Length: 16 Weeks
Audience: This course is designed for All bank personnel responsible for conceiving or carrying out any phase of a bank's marketing efforts, including bank personnel in customer-contact and operations positions, management trainees, and persons entering banking at the mid-management level.
Description: Marketing Financial Services looks at what motivates customers to purchase financial services and teaches you how to develop a successful marketing plan.
Objectives: After successfully completing this program, you will be able to:
- Recognize consumer motivation and buying behavior
- Integrate public relations, advertising, sales promotion, selling, and service distribution functions in your bank's overall marketing plan
- Conduct situation analysis and formulate a master marketing strategy
- Monitor and evaluate performance
Text Book: This course uses Marketing Financial Services, 6th edition, American Bankers Association, 2005
Recommended Course Credits: AIB: 3.0
ACE College Credit Recommendation: In the lower division baccalaureate/associate degree category, 3 semester hours in Banking or Bank Marketing
Prerequisites: None
Enrollment: To enroll in this course, please click on the link below for the registration form. Print and complete the form and submit it to your supervisor for approval. Then submit the approved form to your human resources department for processing.