Event Based Selling
Event Based Selling will focus on using group events as a marketing tool to promote sales. Students will learn how to target their market, plan group events, and use networking techniques to increase the number of business contacts made at group events.
| Price | $130 Nonmembers / $95 Members |
| Course Credits | AIB: 0; ICB: 1.25 (CFMP) |
| Prerequisites | None. Students should have a working knowledge of their institution's products and services. |
| Required Software | None |
| Optional Software | Adobe Acrobat Reader and RealPlayer |
Audience
Those bankers whose responsibilities include attending, participating in, or hosting community-based group events. Students should have a working knowledge of their institution's products and services.
Learning Objectives
After completing this course, students will be able to:
- Identify group event opportunities within their market
- Identify common characteristics within groups
- Identify common financial needs within groups
- Identify networking strategies to increase the number of contacts made at group events
- Maximize sales opportunities gained through group events
- Create an action plan and timeline for hosting a group event
Enrollment: To enroll in this course, please click on the link below for the registration form. Print and complete the form and submit it to your supervisor for approval. Then submit the approved form to your human resources department for processing.