Successful Sales Campaigns
In Successful Sales Campaigns, students will learn to effectively run a sales campaign using step-by-step techniques for involving each staff member in various aspects of the sales campaign. Students will learn how to set campaign objectives and use demographic information to help identify clients who are in need of the product that is being promoted. The course also provides students with methods to handle working on simultaneous campaigns, and for shopping competitive banks and incorporating this into campaign methods.
| Price | $130 Nonmembers / $95 Members |
| Course Credits | AIB: 0.25 ; ICB: 0 |
| Prerequisites | A basic understanding of the sales process and knowledge of banking and financial products is recommended |
| Required Software | None |
| Optional Software | Adobe Acrobat Reader and RealPlayer |
Audience
Retail bank personnel who lead or participate in sales campaigns.
Learning Objectives
After completing this course, students will be able to:
- Use demographic information to match bank products to the client base
- Develop a sales campaign that captures the attention of the bank's clients
- Identify the regulatory limits of bank product advertising
- Prepare bank personnel for the sales campaign
- Create and maintain enthusiasm for the sales campaign
- Use creative methods to track the progress of the campaign
- Evaluate the results of the promotion after it has ended
Enrollment: To enroll in this course, please click on the link below for the registration form. Print and complete the form and submit it to your supervisor for approval. Then submit the approved form to your human resources department for processing.